The Orlando Magic and Walt Disney World announced Tuesday a new partnership which will place Disney patches, measuring approximately 2.5” by 2.5”, on Magic jerseys beginning in the 2017/18 season. As part of the agreement, jerseys featuring the Disney patch will be available for purchase at Amway Center. Additionally, Disney will “expand its presence” at Orlando’s home arena with a special hospitality seating section.
“With Orlando as our hometown, magic has always been a key strand of our DNA,” Magic CEO Alex Martins said in a press release announcing the deal. “This expanded agreement with Disney brings our story full circle and represents the coming together of two dynamic organizations that have become synonymous with Orlando.”
George A. Kalogridis, the president of Walt Disney World Resort, added, ““At Walt Disney World Resort, we naturally believe in all things magic and are happy to support our hometown team.”
Walt Disney World joined the Magic as a Champions of the Community partner in 2010.