At their 2014 NBA media day event, the Orlando Magic unveiled a new alternate "pride" uniform which includes a sleeved jersey. adidas, the Magic, and the NBA collaborated to design the pride uniform, which color the Magic say is meant to invoke steel, a "rigid, unbending and relentless symbol of unity." Orlando will wear the jersey for select home games in the 2014/15 and 2015/16 seasons, beginning with its date against the Golden State Warriors on November 26th.
The pride uniforms feature the team name in blue over blue numbers on the front, with the player's name in black above the blue numbers on the back. White pinstripes adorn the jersey and shorts, which also feature blue-and-white stripes running from top to bottom along the sides. The jersey also has vertical blue panels flanking the team name and wrapping around to the player name on the back.
The Magic have incorporated silver into their logo and overall brand identity since their inception in 1989, but have never before worn a uniform in that color.
From September 29th-November 23rd, fans who purchase the pride jersey via the team's official online store will receive two tickets to a Magic preseason game.
The pride uniform will not replace any of the team's three other looks, but will instead complement them; the white home uniform, blue road uniform, and black alternate uniform will remain in the rotation.