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Orlando Magic announce Pure Magic campaign

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The team's new marketing campaign tips off Thursday.

Devyn Marble, Elfrid Payton, Willie Green, Channing Frye, and Aaron Gordon
Devyn Marble, Elfrid Payton, Willie Green, Channing Frye, and Aaron Gordon
Fernando Medina - Orlando Magic

Less than a week before training camp of their 26th season gets underway, the Orlando Magic announced a new marketing campaign, entitled Pure Magic, designed to engage their fans.

"This new campaign builds on the tradition and legacy of our organization and signifies the beginning of a new era of excitement for the Orlando Magic," said Alex Martins, the team's CEO, in a statement.

The centerpiece of the campaign: a structure, developed in conjunction with Fox Sports Florida, which bears the team's nickname, minus the letter I. The MAG_C structure will make various stops throughout central Florida until October 30th, at which point it will reside in the Amway Center Plaza for two years. The structure invites fans to take photos of themselves as the "I," making them part of the Magic.

The MAG_C structure will make its first appearance at Lake Eola Park on September 25th. A complete schedule appears below.

Date Location Note
25 Sept. 2014 Lake Eola Park Downtown Orlando
26 Oct. 2014 Park Avenue Winter Park
27 Oct. 2014 Carver Middle School
28 Oct. 2014 Wall Street Plaza Downtown Orlando
29 Oct. 2014 University of Central Florida
30 Oct. 2014 Amway Center Plaza Corner of Church Street and Division Avenue

For more details on the Pure Magic campaign, including word on a social-media sweepstakes, please visit this page on the team's official website.

Orlando unveiled its previous slogan, "We Will," in September 2012.

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