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Orlando Magic, Google Glass team up to enhance fan experience on April 9th

Orlando's forthcoming tilt against Brooklyn will feature integration with Google Glass.

Paul Pierce and Jameer Nelson
Paul Pierce and Jameer Nelson
Sam Greenwood

The Orlando Magic announced Thursday a partnership with CrowdOptic to enhance their fans' experience for their game against the Brooklyn Nets on April 9th. According to the team, Magic "talent and in-game performers" will don Google Glass devices for that game, with the results presented in real time on the Magic Vision, the in-arena scoreboard which the team touts as "the tallest high-definition video board in an NBA venue."

Alex Martins, the team's CEO, explained the partnership via a written statement.

"The Magic is always looking for new ways to engage and enhance the fan experience," Martins said. "Google Glass and CrowdOptic provide a unique and organic opportunity for fans to see a different viewpoint of the game. We are excited to test this technology with some of the savviest fans in the league."

CrowdOptic's technology enables it to curate only the highest-quality images that the Google Glass device captures.

As an example of how the team might integrate Google Glass in the future for future games--but not on Wednesday against Brooklyn--the team offered this example: the Magic may surprise their fans with unique experiences and capture their reactions to that news via the Google Glass.

Coincidentally, Magic rookie Victor Oladipo turned heads on the night of the 2013 NBA Draft when he wore Google Glass to the event. The Verge--which, like SB Nation, is a part of Vox Media--had that exclusive story.

Tipoff between Orlando and Brooklyn is set for 7:00 PM on Wednesday, April 9th on Fox Sports Florida.