The Orlando Magic have called a media availability session for tomorrow to announce that "two powerhouse names are about to play ball for the benefit of Central Florida." The release didn't offer more specifics than that, though the fact that Ken Potrock, Disney Sports Enterprises Senior Vice President, will be there offers a clue. As does the whimsical photo that accompanied the release, which I've posted above.
I'm going to just go out on a limb here and suggest that Disney has signed on, or will sign on, as a corporate sponsor for the Magic. But we won't know for sure until tomorrow.
More information will follow as it becomes available.