clock menu more-arrow no yes mobile

Filed under:

Orlando Magic and Amway Announce Practice Jersey Sponsorship Agreement

<em>Photo is courtesy of the Orlando Magic.</em>
Photo is courtesy of the Orlando Magic.

A press release announcing the Orlando Magic's latest partnership with Amway, in which Amway will sponsor the team's training camp and practice jerseys, just arrived in my inbox. Amway already has naming rights to the Magic's current arena, Amway Arena, and announced over the summer that the team's new arena, scheduled to open next year, will be called Amway Center.

The Magic are indeed among the league's first teams to announce a practice jersey-sponsorship. Last month, the New Jersey Nets and Phoenix Suns reached agreements with PNY Technologies, Inc. and The Annexus Group, respectively.

You can see the practice jersey in the photo above; make the jump to read the full release.

In a new multi-year agreement, Amway and the Orlando Magic have entered a partnership in which Amway will be the presenting sponsor of the Orlando Magic's training camp as well as the season sponsor of the team's practice jerseys. The Orlando Magic and Amway represent one of the first partnerships of this kind in the NBA, as this is the first season in which teams were granted clearance to have a sponsorship presence on their practice jerseys.

Amway was founded in 1959 by Magic owner Rich DeVos and his best friend, Jay Van Andel. Celebrating its 50th anniversary, Amway is one of the world's leading direct selling companies and now operates in more than 80 countries and territories around the world.

Earlier this year it was announced that the Orlando Magic and Amway would continue to build their partnership through the naming rights agreement of the new Amway Center. Amway Center will open in the fall of 2010 and compete to host major national events, concerts and family shows, while serving as the home to the Orlando Magic.

"The Orlando Magic is excited to further extend our partnership with Amway," said Orlando Magic Chief Operating Officer Alex Martins. "There is certainly great pride in this unique partnership and Amway's international business aligns perfectly with the worldwide popularity of the Magic, the NBA and its athletes. We are proud to have the Amway name on our practice jerseys as we work toward our goal of winning a championship."

"This unique opportunity builds pride in the Amway business around the world," said Amway Chief Marketing Officer Candace Matthews. "We're looking forward to extending our partnership with the Orlando Magic. Both Amway and the Magic have fans around the world, and in both organizations, we are committed to the hard work it takes to succeed."