In the 2011/12 and 2012/13 NBA seasons, the Orlando Magic wore a special El Magic uniform a total of six times as part of the NBA's Noche Latina program. Those uniforms won't return for the 2013/14 season, however, as the Magic weren't among the six teams the NBA indicated would wear the Spanish-language jerseys in March.
The Chicago Bulls (Los Bulls), Los Angeles Lakers (Los Lakers), Miami Heat (El Heat), New York Knicks (Nueva York), Phoenix Suns (Los Suns), and San Antonio Spurs (Los Spurs) will wear Spanish uniforms for some games in the 2013/14 season as part of the Noches éne•bé•a program, the league said. The first of those games tips off Sunday when Los Bulls host Nueva York at 1 PM Eastern on ABC.
However, the NBA will let every team in on the celebration, as each of its 30 clubs will wear special Noches éne•bé•a shooting shirts for each of the first two weeks of March.
In addition to having some teams wear Spanish-language uniforms, the Noches éne•bé•a program will also endeavor to "to grow the game of basketball throughout the expanding U.S. Hispanic market," the league says, via a bilingual presence on radio, television, and social media.
18 percent of the NBA's fans are Hispanic, according to the league. In a statement, Saskia Sorrosa, the league's vice president of multicultural marketing, said that level of diversity makes it incumbent on the NBA to "to be inclusive and deliver customized experiences that connect with our fans in meaningful ways."