The new look is flashy, and all. It's also impersonal. Where are all of my old friends? This new look isn't working.

All you have to do is click on the SB sites local to the Lakers, Heat, Magic and Thunder. Look over to the right where the fan posts are. Nobody reads them anymore. No comments, no recs. Very few posts.

It was a nice idea to collaborate all the SB sites into one and make them look the same, but it didn't work. Fans no longer feel like they have a home page for their team. The results are glaring.

Evan Dunlap created an amazing Magic fan page, and thousands responded. Now, his handywork is nowhere to be found on the re-imagined site. It feels like everyone just lost interest. Yes, our team sucks this year, but I want to talk about it, and the future. But nobody's talking on the SB sites where the teams are great, either. Please recognize the failure and overcome it.

SB: you killed off your audience. Undo this.

JJ