John Krolik in his article on NBC Sports questions whether or not LeBron had any control in how "the Decision" came out. See the link to the article:
And he adds that "The Decision will follow LeBron around for the rest of his career, fairly or unfairly, and we don’t know how it will ultimately effect his image and legacy. All we really know is this: LeBron is seven wins away from making "The Decision" and the resulting fallout a much smaller part of his public image than it is now".
Anybody who is more informed on marketing or PR, should know that it is not that simple. A more prudent way would be to wait and survey the situation after James wins the championship. That is, if he wins it this year.
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