adidas; used with permission
The NBA Playoffs start Saturday afternoon when the Chicago Bulls host the Indiana Pacers at 1 PM Eastern, so it's only appropriate that some hoopsters around the league will wear a new sneaker model to ring in the new season. And indeed the Orlando Magic's Hedo Turkoglu, along with Chicago point guard Derrick Rose and a host of other players, will debut their new shoe, the adidas adiZero Crazy Light, when the playoffs begin.
At 9.8 ounces, adidas says the Crazy Light, pictured above in the colorway I'm told Turkoglu will wear beginning Saturday night against the Atlanta Hawks, is the lightest shoe in the history of the sport. It developed the sneaker over the course of two years, and in so doing had to figure a way "to provide the support and cushioning of a traditional basketball shoe in a super lightweight construction," says Griff Wilson, the company's senior developer.
The material in the upper, known as SprintWeb, measures less than one millimeter thick. According to the company, the Web layout itself gives the wearer support laterally and vertically.
Though the Crazy Light will appear on some players' feet beginning Saturday afternoon, it won't hit stores until June 3rd. Click here to view Rose's red/white colorway of the Crazy Light.