Gilbert Arenas Launches "Sneaker Champ" Website, Twitter Account, and Apparel Line

CHICAGO IL - JANUARY 28: Gilbert Arenas #1 of the Orlando Magic moves against Derrick Rose #1 ofthe Chicago Bulls at the United Center on January 28 2011 in Chicago Illinois. NOTE TO USER: User expressly acknowledges and agrees that by downloading and/or using this photograph User is consenting to the terms and conditions of the Getty Images License Agreement. (Photo by Jonathan Daniel/Getty Images)

The Orlando Magic's Gilbert Arenas has drawn attention this season for his sneaker-wearing habits. A star player without an exclusive shoe contract, Arenas has worn a avariety of different shoes this season, including vintage Nike Air Pennys and a pair of Dolce And Gabbana sneakers for one game in Los Angeles.

Arenas' team has announced the debut of sneakerchamp.gilbertarenas.com, a "microsite" dediated to "catalog[ing] which shoes he wears in each game, every game." Arenas has also set up a companion Sneaker Champ Twitter account, available at @thesneakerchamp.

Additionally, he's partnered with New York-based apparel company UNDRCRWN, "The Brand of Champions." to launch a line of "Sneaker Champ" t-shirts. The first two, titled Gilbert Arenas Is The Sneaker Champ and Sneaker Champ, are currently available at UNDRCRWN's online store, located at www.shopundrcrwn.com. The tees sell for $28, with $2 of each sale benefitting Arenas' Zero Two Hero Foundation.

Arenas teamed with UNDRCRWN founder Dustin Canalin to design the Sneaker Champ shirts. Orlando Pinstriped Post, which has several UNDRCRWN tees in its closet, is working to secure an interview with Canalin to discuss the new apparel line, Arenas, and other relevant topics.

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