Orlando Magic and Amway Announce Practice Jersey Sponsorship Agreement
A press release announcing the Orlando Magic's latest partnership with Amway, in which Amway will sponsor the team's training camp and practice jerseys, just arrived in my inbox. Amway already has naming rights to the Magic's current arena, Amway Arena, and announced over the summer that the team's new arena, scheduled to open next year, will be called Amway Center.
The Magic are indeed among the league's first teams to announce a practice jersey-sponsorship. Last month, the New Jersey Nets and Phoenix Suns reached agreements with PNY Technologies, Inc. and The Annexus Group, respectively.
You can see the practice jersey in the photo above; make the jump to read the full release.
In a new multi-year agreement, Amway and the Orlando Magic have entered a partnership in which Amway will be the presenting sponsor of the Orlando Magic's training camp as well as the season sponsor of the team's practice jerseys. The Orlando Magic and Amway represent one of the first partnerships of this kind in the NBA, as this is the first season in which teams were granted clearance to have a sponsorship presence on their practice jerseys.
Amway was founded in 1959 by Magic owner Rich DeVos and his best friend, Jay Van Andel. Celebrating its 50th anniversary, Amway is one of the world's leading direct selling companies and now operates in more than 80 countries and territories around the world.
Earlier this year it was announced that the Orlando Magic and Amway would continue to build their partnership through the naming rights agreement of the new Amway Center. Amway Center will open in the fall of 2010 and compete to host major national events, concerts and family shows, while serving as the home to the Orlando Magic.
"The Orlando Magic is excited to further extend our partnership with Amway," said Orlando Magic Chief Operating Officer Alex Martins. "There is certainly great pride in this unique partnership and Amway's international business aligns perfectly with the worldwide popularity of the Magic, the NBA and its athletes. We are proud to have the Amway name on our practice jerseys as we work toward our goal of winning a championship."
"This unique opportunity builds pride in the Amway business around the world," said Amway Chief Marketing Officer Candace Matthews. "We're looking forward to extending our partnership with the Orlando Magic. Both Amway and the Magic have fans around the world, and in both organizations, we are committed to the hard work it takes to succeed."
0 recs |
10 comments
|
Comments
This is slowly gearing towards having sponsors on the actual game jerseys like in Soccer...
Never been a fan of having the sponsor on the jersey even though I own a few Scocer jersey and follow the premiership. Its just something off-putting.
I mean I know there’s no need for alarm but at the same time I cant say Im a huge fan of it it if it does indeed lead to that.
"My features are that of a god, its not a facade these rappers wanna be NaS"- Nasir Jones QB's Finest
Founder and only member of the Kristin Kreuk Appreciation Society, and future Husband
Still miss em: http://www.youtube.com/watch?v=uvvgVn0gg1E
by Wasabi Steak on Oct 21, 2009 12:07 PM EDT reply actions 0 recs
If it does lead to game jersey changes, it still wouldn’t be for a long while I think. No big deal to me either way. May be helping the DeVos pay the luxury this year too.
by derekk on Oct 21, 2009 1:00 PM EDT via mobile up reply actions 0 recs
Depends on how desperate the NBA is in need of additional revenue.
Or how greedy.
I'm the other guy at Third Quarter Collapse, with a Twitter account.
"Never hate your enemies. It affects your judgement." - Michael Corleone
by erivera7 on Oct 21, 2009 2:55 PM EDT up reply actions 0 recs
Interesting
I don’t mind it too much on a practice jersey but it seems that this is just the beginning. Oh God, is espn/abc/disney going to put their logo on the Magic? Ugh.
And I thought the point of putting your companies logo on something is so the public can see it. But practices are ususally closed to the public. When they sell the jerseys, will they have the Amway logo too? I guess we’ll find out.
"It's all part of the plan." Jeff Moorad and The Joker in the Dark Knight.
"Dwight Howard couldn't score 40 points in a game if he was going against Yi Jianlian's chair." Bill Simmons chat 5/20
"I don't feel this team can beat us four times," Mo Williams 5/21
by L Magico on Oct 21, 2009 2:23 PM EDT reply actions 0 recs
Not bad, the logo is pretty inconspicuous on the practice jersey.
I'm the other guy at Third Quarter Collapse, with a Twitter account.
"Never hate your enemies. It affects your judgement." - Michael Corleone
by erivera7 on Oct 21, 2009 2:55 PM EDT reply actions 0 recs
Correct me if I'm wrong
but isn’t this DeVos taking money from one of his companies and moving it to another?
One Freaken Second
by magic fanatic on Oct 21, 2009 4:49 PM EDT reply actions 0 recs
Good question, I don't know.
I'm the other guy at Third Quarter Collapse, with a Twitter account.
"Never hate your enemies. It affects your judgement." - Michael Corleone
by erivera7 on Oct 21, 2009 11:44 PM EDT up reply actions 0 recs
Ew...
If amway appeared on the game jerseys, I’d have to quit being a magic fan.
by Swami Digital on Oct 21, 2009 10:07 PM EDT reply actions 0 recs
You're not serious.
I'm the other guy at Third Quarter Collapse, with a Twitter account.
"Never hate your enemies. It affects your judgement." - Michael Corleone
by erivera7 on Oct 21, 2009 11:44 PM EDT up reply actions 0 recs

by 
















