Reviewing the Orlando Magic's New Uniforms
An Orlando Sentinel photo gallery contained this control art for the Orlando Magic's new uniforms for the 2008-2009 NBA season. The pictures presumably come from the Orlando Magic organization, although no byline was given.

The new home uniforms.

The new road uniforms.
As with anything relating to art, my opinion is pretty subjective, and different people have different opinions as to what makes a great uniform. With that in mind, I'll outline my feelings about the uniform after the jump.
I think both sets are gorgeous and a major upgrade over the previous look, which was attractive, yet bland. What makes this set so great? Namely, it's instantly identifiable with the Orlando Magic. Look at the control art for the home uniform at the top of this post. Now, in your mind's eye, remove all the Magic logos, wordmarks, etc. You're left with a white basketball uniform with black-and-blue trim, as well as silver pinstripes. There's no mistaking it for a Magic uniform, based on the team's history.
Let me explain. The new uniforms recall, then tweak, elements from the team's previous looks, while remaining cohesive:
- The pinstripes echo the original set (1989-1998);
- The black side panels echo the "dazzle" set (1999-2003);
- The bold, clear lettering evokes the most recent set (2004-2008), although the font has changed from a block style to a sleeker one with curves.
It's hard to find things to criticize, but I'll go ahead and try:
- The wordmarks on the rear remind me of those novelty shorts, popular with teenage girls, with sassy sayings. I've never been a fan of words or logos on the seat of the shorts, but it's become a trend in the NBA, so I can see why the team felt it necessary to brand their players' behinds (figuratively speaking, although if Dwight Howard keeps shooting below 60% from the foul line, we might move into the literal.)
- The side panels, with their curvaceousness, seem a bit too fancy. the black offers some nice contrast, but I wish they were strictly vertical. Yes, the curves help accentuate the sleek look the franchise wants to cultivate, but they still look a bit silly. The bottom of the shorts is the worst part of the uniform, as the panels abruptly curve to give way to show-off the team's streaking basketball logo. Still, the detail isn't as confusing and, frankly, ugly as that on the Atlanta Hawks' most recent uniform:

The red stripe down the side we understand, but why are the blue panels on the jersey and shorts on opposite sides of it?
Photo by Scott Cunningham
- The unusual neckline doesn't leave room for a star at its nadir, which might be the best detail on the team's most recent uniforms.
There is one detail of the new uniforms to which some purist observers may object, but to which I do not:
- The curved pinstripes buck the trend a bit; never before have I seen curved pinstripes on a professional sports uniform. It's a new look that may not catch on, but I give the Magic and their design team (adidas?) credit for not merely recycling the conventional pinstripes from the franchise's infancy. Perhaps the curved pinstripes will catch on and become part of the team's identity. I believe that's the goal for which the Magic strove. The team's staid last uniform set, while attractive, did not correlate with the playful image its logo and mascot presents. The current look is distinctive, dynamic, and eye-catching. It wouldn't be as so with straight pinstripes.
There's also another potential problem with the Magic's uniforms, but it's nothing that didn't exist before, and it's nothing that the team can help without undoing 20 years' worth of marketing: they're blue. By my count, 17 of the league's 30 teams have a blue uniform in their wardrobe, be it away or alternate. That total includes the Charlotte Bobcats' bizarre greyish blue alternates and the Oklahoma City Thunder's rumored away uniforms, but does not include the Los Angeles Lakers' purple road uniforms, which the organization refers to as "Forum Blue."
Only five hours have past since the unveiling, but I still feel comfortable in saying the new uniform is the best the team's ever had, narrowly edging out the "dazzle" uniforms with sublimated stars.
Allow me to eat my words from March, when news of a uniform change first broke:
The whole thing smacks of greed -- Are you ready to break the bank for new jerseys and t-shirts? -- and I don't like it one bit.
But that's enough from me. What do you think? Let's hear it in the comments.
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8 comments
Comments
This may fall out of favour with other readers, but i HATED the ‘Dazzle’ unis… They looked childish to me. Thats just my opinion anyway.
Really liked the last ones as they were classic and simple, much like the Celtics and Lakers. No gimmick, no cartoon Animals….just business.
The originals were awesome too for reasons that don’t need pointing out to anyone here.
I’ve always thought of them the same way pinstripes are linked to the Yankees, the Magic made pins on basket ball unis cool, the 90’s hornets, rockets and pacers just didn’t have the same ‘swagger’ about them.
by FLYNN47 on Sep 24, 2008 9:01 AM EDT reply actions 0 recs
I can't help it.
I really hate the black stripes on the sides :(
by TheGiantSquid on Sep 24, 2008 10:21 AM EDT reply actions 0 recs
New Unis
I have to say I do like the pin stripes circa the Penny and Shaq days, but I agree the side panels could be better. And FLYNN47 you are spot on with the dazzle unis. One of if not the worst choices for material ever. If I want to see shiny basketball jerseys I will go to a crappy high school basketball game. haha
by CoolP on Sep 24, 2008 12:25 PM EDT reply actions 0 recs
On the fence with stripes...
I really like the white ones. Very clean but different also. I’m not sure about the curved pinstripes yet. Maybe they will grow on me. But like Ben said, at least they tried something different.
I might put these second behind the New Orleans jersey. Their better than the T’Wolves upgrade but I think the Hornets jerseys are pretty sweet.
by L Magico on Sep 24, 2008 1:04 PM EDT reply actions 0 recs
New Threads
…. I think they’re incredible and I’m getting ready to pre-order my jersey so I can get the 20th Anniversary patch. I think these are slightly better than the previous uniforms we’ve just had, simply because the pinstripes are back.
I will agree though, that NO’s pinstripes/jersey are better. But our jersey is definitely great too.
Contributing Writer for DePaul's scout.com website.
Class of 2009 - DePaul University
by erivera7 on Sep 24, 2008 1:21 PM EDT reply actions 0 recs
I just noticed something....
The front pinstripes fan out towards the top…..
The stripes on the back don’t? is this kinda weird to anyone else?
by FLYNN47 on Sep 25, 2008 12:14 AM EDT reply actions 0 recs
Only one comment:
Paul Lukas, an employee of ESPN, writes about this stuff daily on his blog. Here’s his reaction to the uniforms, along with yesterday’s Uni News Ticker: <a href=" http://www.uniwatchblog.com/2008/09/24/in-which-your-humble-narrator-briefly-acknowledges-the-existence-of-that-other-sport/" target="new">LINK
Remember when we were kids and we mixed sodas together and called them "suicides"? It was OK though, because Dr. Pepper was always there.
by bs.uf15bosox9bears23 on Sep 25, 2008 8:31 PM EDT reply actions 0 recs

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